Bureau Haussknecht

Creative Studio

17:10

Mainz, DE

Bureau Haussknecht

17:10

Mainz, DE

Bureau Haussknecht

Creative Studio

17:10

Mainz, DE

For the Junge Südwestdeutsche Philharmonie's summer working period Überquerung, a visual identity was created that turns the letter into an image carrier. The photograph fills the capital instead of accompanying it.

The colour gradient changes with every page: violet at the beginning, midnight blue, brown during the ascent, blue grey at the glacier, purple in the storm and orange at sunset. There is no fixed system colour, but a gradient that follows the rhythm of the music.

Between the image pages are plain fields with small body copy and no photograph. They correspond to the resting points in the programme text.

The text is set in Avenir Next Condensed. Adrian Frutiger designed the original Avenir in 1987 as a geometric alternative to Futura. In 2004, Akira Kobayashi revised the typeface together with Frutiger to create Avenir Next, with an expanded range of weights, dedicated italics and narrower Condensed variants that are particularly suitable for large scale, space efficient display typography.

The publication was printed on natural paper certified by FSC and the Blue Angel.

Tags

Print

Poster

Folded Leaflet

Period

2022

Client

Junge Südwestdeutsche Philharmonie