A visual identity was created for the Schaumburger Schlosskonzerte that connects the historic ballroom of Schloss Bückeburg with open, contemporary concert graphics. The wordmark remains deliberately reduced, while a symbol integrated into the lettering becomes a recurring sign.

The design changes with the artists for each concert. Photographs, different typographic weights and individual colour moods give every evening its own character, while the logo, information hierarchy and typesetting system hold the series together. The posters can therefore range from restrained to distinctly expressive without losing their relationship to one another.

Programme booklets and digital applications adopt the same typographic order and consistently extend the visual identity across different formats.