The former Stadthalle Bayreuth was closed for almost ten years. In 2026 it reopens as the Friedrichsforum in a riding hall built by Joseph Saint-Pierre for Margrave Friedrich in 1747 and 1748.

For the opening with the Bundesjugendorchester and the Bundesjazzorchester, an invitation was created that adopts the venue's new visual identity. Deep violet and gold define the design, while photographs of the two orchestras are integrated monochromatically into the fields. The golden fan from the logo appears as a recurring symbol and reflects the curved formal language of the Friedrichsforum.

The typographic order remains deliberately concise. Occasion, venue and programme take priority for the first concert evening in a building with a long history and a new purpose.